By Dan Davis trekkerphoto.com
Realvail.com celebrates 3 months of existence, launches slew of new reader-friendly features
December 12, 2007 —
Realvail.com quietly turned three months old last week. There was little fanfare. A minimal amount of hoopla. But it was a significant milestone nonetheless.
You see, three months on the WWW when you’re actually doing something, legitimately providing a service, generating huge amounts of fresh content (more than 100 on-topic and compelling blogs and 140 relevant and intriguing articles) and pulling in more than 2,500 unique users, that’s an accomplishment. One we’re proud of here at realvail.com.
Thing is, we were merely dipping a toe in the water (or a ski tip into the powder field, if you will). Now things get interesting.
Today we are sending out a press release announcing a slew of new features and functions that will take RealVail to the next level, including search, comment and two new sections: Real Kids and Real Dining. RealVail now offers 11 total sections, including news, sports, business, travel, real estate, lodging, arts and entertainment, commentary and personality profiles.
Not bad for a couple of skiing-obsessed freelance writers and a bleary-eyed partner in Portland, Ore., writing code till the cows come home. But while we will never relinquish our grassroots label, we also are announcing we’re ratcheting things up a bit for fans of ski country’s most straight-up information source.
We’ve brought on a sales director, Mike Gregory (firstname.lastname@example.org), and we’re stepping up marketing efforts across the board, from full-force SEO (Search Engine Optimization) tactics (watch us vault up the Google ladder) to doing what we really do best: throwing an off-the-hook après-ski launch party Friday, Dec. 21, at Samana Lounge in Vail Village.
Appropriately, we announce all of this on a powder day. Vail received another 8-inch frosting of freshies overnight, and once we finish getting the release out, it’s back into the great white open to tirelessly report on the snow conditions with the power to launch a thousand Gulfstreams.
Tuesday morning it seemed as if this latest storm was going to miss us almost entirely, plastering the southwestern mountains of the state with another huge dump (Wolf Creek, Silverton, Durango and Telluride are just getting hammered), then curling around and smacking Denver and the Front Range around a little.
That’s what happened, but then the system backed up here into the central mountains and started snowing Tuesday afternoon a little before the lifts closed. So our 8 inches is untrammeled and just waiting up there for a mid-week romp. If you’re reading this anywhere but Vail, stop, get in your car and get up here. It will be good.
Check back later on for a full O. Report.
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